Learning to Market Your M.Sc Effectively to Employers
Have you done your M.Sc from a reputed University?
Did you know that it’s not going to help you much in case you don’t know how to market your M.Sc effectively to employers?
Marketing your skills is an art in itself. You need to learn to demonstrate your analytical skills and others skills that you’ve gained as a result of this degree of specialization.
You need to understand that even if M.Sc is a highly specialized degree, it won’t be of any advantage in case you fail in offering your skills to your prospective employers.
What is it that you need to do so as to market yourself effectively to your prospective employers?
1. Create a Roadmap
This will help you encapsulate all that was a part of your M.Sc program. Given below is the list of things that have to be included in this section:
- Area of Specialization
- Research field
- Analytical Skills
- Qualitative and Quantitative Skills
- Presentation Skills
You will agree that the skills mentioned above are more of direct skills you develop as a part of your course. But, there are equal or even a greater number of indirect skills you develop during the course. These may include impeccable communication skills, project management skills, leadership skills, cultural skills and more. Even though they are indirect skills, the employers find them to be quite valuable.
2. List Your End Customers
After listing everything you’ve acquired as a result of your program, the next step is the listing of your end customers. Basically, the end customers in your case will be your prospective employers who would be interested in your work and your accomplishments.
This might look easy but it is not. You need to very carefully analyze who all might be interested in employing you. Remember, your primary objective is to expand the pool of your customers by creating new fields of knowledge relevant to your work so that a broader range of employers can fit in.
3. Framing Your Presentation
Next is the most crucial task of framing the content you’ll be presenting to your prospective employers. The trick of the trade is to let them listen/ read what they want to and not what you want them to. Your ideas need to resonate well with your customer. There are bright chances that talking about your dissertation, relevant modules or skills acquired by you act in your favor. Remember, you’ll have to pitch different ideas and tailor them depending on your audience. You need to talk what you feel will impress them more. Your analytical skills are going to play a major role in forming your opinions. Given that some employers would want to evaluate you on the basis of your knowledge, there would be others wanting to evaluate you on the basis of your commitment towards your work. It, therefore, varies greatly.
4. Start Creating a Stronger Impact
Besides pitching your ideas effectively to your prospective employers, it can also help you a lot by gaining the audience on social media platforms by sharing your ideas and writing about dissertation in the form of posts. Above everything, you would be requiring a well-formulated strategy to create a stronger and everlasting impact.
Your Master’s degree is a significant thing and you must not let it go waste. If you learn how to market it well, you will be amazed at the number of career opportunities it opens for you.
Image source: media.licdn.com