World renowned artists such as Vincent Van Gogh and Leonardo da Vinci still have paintings that hang in the walls of prestigious art galleries and museums across the globe. Apart from being excellent painters, there was one other common attribute that they shared – the ability to make the right pitch for their work. While in those days word-of-mouth was the best way to have your work noticed, times have changed and so have the promotional techniques. Artists need much more now to establish themselves in the competitive present-day marketplace.
The two primary goals of an artist are to increase the visibility of their artworks and maximize their sales. The more visible their work, the greater the audience they will attract.
This blog will help you know more about the different components that can get your artwork published in popular blogs and magazines. If you are an emerging artist, read on to understand how taking up one of the diplomae in fashion courses can train you to present your work to the right audience. Furthermore, you can also develop skills that will be instrumental in enhancing the presence of your artwork in the marketplace.
How can you get your artwork published in blogs and magazines?
Art magazines and blogs that publish works of artists from all around the world are not usually scouting for talent via websites and online platforms. These magazines and blogs receive countless art submissions from various artists and pick the ones that best suit the tone and quality of their publication. These publishers are not just looking for an excellent demonstration of artistic skills but also for a story and an interesting “you”. As creative ideas become more vivid, publications strive to add a personal touch to what you create. It eventually helps subscribers view your work as more than just a piece of art.
To get your artwork published in blogs and magazines, here’s what you need to do:
- Create a portfolio: When you create a portfolio to demonstrate your artwork, ensure that you include several pieces of your art that accurately depict your style. Your portfolio should ideally be uploaded to a portfolio website, in a PDF document version or printed out in the high-quality and thick paper. If you decide to present a specific story in your cover letter/press release, ensure that you include art pieces only related to that story.
- Prepare a press kit: The press kit for your portfolio should explain why your art is significant or relevant. To achieve this, you can mention the names of art shows you have appeared in, galleries where your work has been exhibited, and names of significant clients and media appearances you might have made in the past. You can also include a press release in your press kit that demonstrates your recent work, a picture of the art piece and an artist statement, represented through a newsworthy content.
- Work on a cover letter: A cover letter is an important parameter that helps publications decide whether or not they should feature your work. Remember that when you pitch your artwork to a magazine or blog, you don’t just want to demonstrate your artistic abilities and show your best artwork; you also need to convince them that your story is suitable to the taste of the audience. In the cover letter, you provide an interesting background for your artwork, to help the publication understand the context of the piece. Ensure that you portray the story as the highlight of the cover letter, in a way that will appeal to the publication and subsequently to the readers. Remember to give only enough information to keep the publication hooked and wanting for more. Leave your contact details in the letter for them to get in touch in case they need more information about your work.
Before you start working on the above-mentioned components for your art submissions, ensure that you carefully go through the submission guidelines stated by the magazine or blog you want to submit your artwork to. This will help you understand their expectations and cater to them. Begin today and make your creative dreams a reality!